How Salon Booking System increased their sales by $1000+ by displaying social proof notifications with Fomo

SaaS businesses have always been losing customers to churn, which was the problem Salon Booking System faced after launching their appointment scheduling plugin. Despite tailoring solutions for WordPress sites, Salon Booking System struggled to retain and convert users. 

To combat churn, they implemented Fomo's social-proof notifications to showcase positive customer ratings and reviews.

Broadcasting this real-time social proof led to over $1000 in direct sales attributable to Fomo. With effective peer validation, the Salon Booking System motivated more users to engage and purchase actively.

About Salon Booking System

Salon Booking System is a scheduling tool for WordPress businesses. Dimitri Grassi, a passionate WordPress web designer, launched the Salon Booking System in 2016 with the help of his friend Luigi La Porta and a bank loan of 20,000 euros.

"Our main goal with Salon Booking System is to provide a reliable tool to manage the agenda of small business owners effectively and reliably."

Salon Booking System believes that people can use WordPress for more complex and ambitious projects than its traditional blog role.

Challenges 

Salon Booking System struggled with a critical challenge—high homepage bounce rates that limited conversions.

This impacted revenue growth and awareness for the Salon Booking System. It needed solutions to boost on-site conversions and reestablish its reputation. 

Reason to choose Fomo

To address these conversion and branding struggles, the Salon Booking System implemented Fomo to display social proof notifications. 

"Fomo is a good value for the money, and we like the easy setup of the rules." —Dimitri Grass

Dimitri Grass loved Fomo's capability to highlight recent positive activity like customer ratings and reviews. This built credibility and trust for potential customers.

The founders also appreciated the quick setup not requiring advanced technical expertise. They could swiftly add social proof across their WordPress site.

Implementation

Integrating Fomo’s notifications allowed the Salon Booking System to showcase positive customer ratings and testimonials in real time. Alerts like “Jane gave 5 stars on WordPress.org” reinforced credibility. 

"We use Fomo to give more visibility to other kinds of social proof, like customer ratings. We collect reviews from Wordpress.org and Capterra and display them with Fomo."

Strategically placing Fomo’s social proof notifications reduced homepage bounce rates by encouraging visitors to explore further. The peer validation motivated action.

With its simple design, Fomo seamlessly blended with Salon Booking System’s brand style. The proof-based messaging fits naturally on-site without disruption.

Results

Salon Booking System reported that Fomo generated over $1,000 in sales. The platform became a revenue driver, resulting in an uptick in conversion rate and simplified tracking. With actionable data, key metrics improved.

Salon Booking System's success with Fomo social proof notifications is a testament to the power of peer validation in driving conversions and revenue. 

By strategically showcasing positive customer ratings and reviews in real time, Salon Booking System was able to reduce bounce rates, increase conversions, and generate over $1,000 in direct sales. 

Impact

By displaying social proof on the homepage, the Salon Booking System reduced its bounce rates by 15% and increased customer conversions.

Fomo helped Salon Booking System stand out from competitors by showcasing positive reviews and ratings that reinforced its reputation. This boosted conversions and helped the company achieve its business goals.

If you're looking for a way to increase conversions and revenue, consider using Fomo to implement social proof notifications on your website.